Welcome to Emina Red 2.0
After almost fours years as a freelancer it felt the right time to have a change, welcome to Emina Red 2.0. Beyonce upgraded Jay Z and I erm,…Read more
Making friends in your thirties
Just like dating, making new friendships can feel daunting, scary and impossible. Yet as we change and grow, isn’t it inevitable? I used to have a Disney like…Read more
World Mental Health Day: Suicide and me
Trigger warning: Mentions of suicidal thinking, mental health issues Life is precious isn’t it? That’s what we’re told, meant to believe and feel, but what if you don’t?…Read more
Do we have to go back to normal?
This blog was written pre new lockdown measures, please bear with me, but the sentiment is the same. In the wise words of Zadie Smith when asked about…Read more
My depression and why I sometimes let the tidal wave wash over me
For #MentalHealthAwarenessWeek I thought I’d write about my own experience of depression and how sometimes I just need to embrace the darkness of it all. Please don’t think…Read more
Five fantastic TV series adapted from books
Normal People based on the novel by Sally Rooney (BBC iPlayer) Normal People – it has my heart and soul The story follows the complex friendship and relationship…Read more
Happy 3rd year of freelancing to me!
Whoop, the confetti cannon spews glittering shards of shiny paper, there is merriment and a band playing and there are many, many balloons – except the balloons all…Read more
Interviews, the good, the bad and the time you cracked a joke and they didn’t laugh…
Given that I’ve had more than a few interviews in my lifetime, I’m sharing my tips on how to have a good one, but before that here are…Read more
A letter to my body
This blog contains content that people may find distressing or uncomfortable, please don’t read on if you think it may trigger you. Lots of love xxx I first…Read more
Happy 2nd freelance birthday to me
Goodness me, here I am, a second year of freelance under my belt. After my first year I was absolutely landed I hadn’t yet had to eat out…Read more
2018 in review
I promised myself this would be a year of JFDI or Just fucking do it and it didn’t disappoint. I got married to a wonderful human. I launched…Read more
Feeling festive? Fa la la la la, No.
Snow, scarves, rosy cheeks, hot chocolates by a roaring fire and looking like you’ve stepped out of Joules catalogue is how Christmas is, right? Not for me…. I’m…Read more
How and when to rebrand
One of my favourite projects since being freelance has been a re brand. I loved it, the excitement, possibilities and flow of creativity. Let’s face it, it’s a…Read more
How to have an alternative wedding
My husband and I said “I do” in May 2018 and celebrated our way. I’m not one of those women that has planned my wedding since I’m small,…Read more
I’ve given up drinking-ish
Before you start with, ‘she’s on a health kick, thinks she’s superior, ‘my body is a temple’ BS’ then pipe down, let me explain. I haven’t stopped drinking…Read more
Cycling in a City: My new found love of cycling in Cardiff
One of my earliest memories is getting a tricycle for my birthday, it was red, blue and yellow and I loved it. I would take it up Skewen…Read more
Emina Red’s Work Experience: Brød
The beauty of having such varied clients is finding out what they do and how they do it. In my opinion any PR or Comms person worth half…Read more
CBT and me
As it’s Mental Health Awareness Week now seems the time to share a little bit of my experience. I haven’t spoken openly about my mental health before, so…Read more
A year in the life of a freelancer: Lets bust some freelance myths
I’ve made it to a year, still no bin eating. I’m delighted. Me, my phone and pancakes. Pic: Severn Tides Occasional crying, working past 10pm, only drinking tap…Read more
Who is your audience?
The eternal question, a hugely important one and it can seem so overwhelming. So, if I asked you, would you know?* *Clue: The answer is never ‘everyone’. Every…Read more
Top Tips for Effective Presentations
Presentations and talks are bizarre aren’t they? They’re the unfamiliar for the majority and dreaded by most. What is natural about standing in front of a group of…Read more
Dear Beyoncé: a brand love letter
Dear Beyoncé, I’d like to thank you for having an amazing brand. There are a million things to thank you for – hair, voice, thighs, attitude, dancing, bum…Read more
Happy Freelance Birthday to me!
I can’t believe I’ve just written that, it’s been six months. The decision I made to go it alone was not a light one, I deliberated, agonised and…Read more
How to run a great campaign
My recent role to assist Cowshed with campaign work gave me a great insight in how to run successful campaigns for a broad range of clients from start…Read more
10 things I love about you
My friend told me a story about an acquaintance sending a list to someone during an argument entitled ’10 things I hate about you’. Three things came to…Read more
Let’s talk about brand, baby.
Brand. The word can strike fear in many, those who don’t like asking themselves questions and those who think it is just a logo. Brand is more, far…Read more
I got bullied at 31.
I listened to a great talk on equality last Friday and want to thank Lyanna and all those who have already read this blog for giving me the…Read more
Internal communications done digitally: it doesn’t have to be crap.
I’ve worked for many an organisation with varying degrees of digital internal communications, some I’ve been responsible for and others I’ve been the recipient of and pretty much…Read more
The Power of the Testimonial
As I’ve embarked on content writing for my website it has struck me that the one section I struggled with the most was the testimonial. This isn’t because…Read more
Face your fear, and do it anyway
This is the excerpt for your very first post.Read more